MSRR

Creative Director, Concept + Scripts + Pre- and Post-Production

In 2024, Montana voters had a decision to make. Write Reproductive Rights into their state constitution or let the federal government dictate what they do with their bodies. As you can imagine, the Montana spirit doesn’t take too kindly to strangers telling them how to do things. I was tasked with channeling this Montanan sentiment, one I know well. We interviewed countless individuals. Women with stories ranging from banal to utterly tragic. Through mountains of testing across multiple messaging lanes. The big winners, posted here, helped secure a big win for Montanans.